// Glossary

Brand kit

A bundled set of brand assets — logos, colour palette, typography, and usage rules — kept in one place for designers and clients to reference.

A brand kit collects the canonical brand assets for a client or studio: primary and secondary logos in multiple formats, the colour palette with hex values, the typeface families and weights, and any voice or usage rules. Keeping it inside the design vault means every project has the right assets one click away and the client sees the same kit the designer is working from.